Mr. Fancy Coffee Shop Coffee Pourer
I came across this again the other day and it still cracks me up. The Bud Light “Real Men of Genius / Real American Heroes” campaign was so good! It was one of the few promotional campaigns that I continued to look forward to. I don’t drink their beer much (I think I’ve had less than ten Budweiser products total in my life which is too many), but I have long been a fan of their marketing. If you’re looking for the motherload with all of them listed, you can waste a couple of hours while laughing your butt off here on The Original Real Men of Genius Site.
The *ahem* always authoritative source Wikipedia states that:
“Real Men of Genius is a series of one-minute-long American radio advertisements for Belgian brewer InBev’s Bud Light beer created by Bob Winter, a copywriter at DDB Chicago. The ad campaign, which began in 1999 under the title Real American Heroes (changed after the September 11, 2001 attacks), has featured over 100 installments and has become the most award-winning radio campaign in the history of advertising.”
I don’t doubt all the awards, they almost always made me laugh. In fact, it was the only radio ad that I ever turned UP if that says anything.
Blah blah blah, enough talk. Here is Mr. Fancy Coffee Shop Coffee Pourer
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Tags: Linkedin, Marketing, Radio Ads
