Category Archives: Coffee Industry

How Home Espresso Machines Work

A bit oversimplified, but still a pretty good little video. Props to the Science Channel for putting it together.

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2010 World Barista Championship – Live from London!

You don’t want to hear me talk right now so I’ll just give you what you want… Watch live streaming video from worldbaristachampionship2010 at

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Value-Based Pricing

Recently, I took issue with a piece of coffee equipment that I purchased.  My issue was not so much tied to what the item did, which has a high value, but rather what the item was physically, to which I … Continue reading

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